The Five Moms: Stopping Cough Medicine Abuse Campaign was launched by five real-life moms, and is sponsored by CHPA.
The campaign’s mission is simple: to encourage parents to share information with other parents about the largely unknown substance abuse trend among teens to abuse over-the-counter cough medicines to get high.
Launched in May 2006, the campaign has reached over 24 million people so far with information in both English and Spanish.

Fighting fire with fire, the prevention initiative, Five Moms: Stopping Cough Medicine Abuse, posts a video public service announcement online to alert parents to the problem of teen cough medicine abuse.
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